EXPLORE SELECTIVE SERVICES
FOR B2B TECHNOLOGY COMPANIES NAVIGATING GROWTH AND CHANGE
Make complex technology easier to understand, easier to sell and easier to buy.
Strategic GTM consulting that helps technology leadership teams see what is possible, choose the right path and turn strategy into action.
EXPERIENCE
25+Years
Oracle, Salesforce & Silicon Valley CMO
FOCUS
B2B technology
Complex products, markets and buying decisions
ENGAGEMENT
Fixed Scope
Defined outcomes, pricing and timelines
DELIVERY
Senior-led
Direct access throughout the engagement
THE PHILOSOPHY
Make the possible practical.
For technology leaders, opportunity is rarely the problem. The difficult part is knowing which opportunities matter —and turning the right ones into commercial action.
Kavanagh GTM helps B2B technology companies make complex products easier for customers to understand—and easier to buy.
DEFINED ENGAGEMENTS
Buy the outcome, not the hours. Each engagement has a fixed scope, fixed time-table and fixed price—with senior judgement throughout.
Five Services.
One commercial objective.
10 BUSINESS DAYS
€3,250
CLIENT PROBLEM
“We know our marketing is not working, but we don’t know what to fix first.”
FIXED DELIVERABLES
Leadership workshop; strategy, website, funnel and materials review; competitor scan; AI-assisted message analysis; priority scorecard; 90-day recommendations.
4 WEEKS
€7,500
CLIENT PROBLEM
“Customers don’t immediately understand why they should choose us.”
FIXED DELIVERABLES
ICP and buying committee; competitive alternatives; positioning; value proposition; message hierarchy; homepage narrative; sales elevator pitch; AI-ready messaging guide.
6 WEEKS
€12,000
CLIENT PROBLEM
“We have a product or market opportunity, but no coherent route to revenue.”
FIXED DELIVERABLES
Market priorities; ICP; buying journey; positioning; channel strategy; campaign themes; sales and marketing alignment; metrics; budget assumptions; 90-day GTM plan.
8 WEEKS
€15,000
CLIENT PROBLEM
“We need a practical demand programme, not another strategy presentation.”
FIXED DELIVERABLES
Demand strategy; campaign proposition; flagship campaign; landing-page copy; email sequence; social content; sales enablement; measurement model; reusable AI tool plan and campaign playbook.
8 WEEKS
€15,000
CLIENT PROBLEM
“We need industry analysts' research, insights and validation to help us close bigger deals.”
FIXED DELIVERABLES
Readiness assessment; market and category definition; priority analysts and research map; analyst briefing deck; executive preparation; 90-day strategy and engagement plan.
*Inclusion or placement in any analyst research cannot be guaranteed. To do so, e.g. Gartner MQ, etc. requires further engagement.
Additional implementation and executive advisory support can be scoped following an initial engagement.
HOW WE WORK
We don't stop at the answer.
We help you put it to work.
Authority used in service of the client: candid advice, appropriate risk, hands-on execution and knowledge transferred to your team.
01
See what is possible
Reveal the opportunity without surrendering to hype.
02
Choose what's right
Evaluate the paths, trade-offs and risks candidly.
03
Turn it into action
Translate the decisions into programmes and actions.
THE RELATIONSHIP
Trusted counsel.
Shared ownership.
Kavanagh GTM works alongside leadership teams, challenges respectfully and takes responsibility for helping turn the decision into action.
The clients outcome comes first.
No unnecessary dependency.
Your organisation becomes more capable.
THE JUDGEMENT BEHIND KAVANAGH GTM
Rigorous enough for the boardroom. Curious enough to see beyond it.
Tony Kavanagh combines financial and academic discipline with more than 25 years of international technology marketing leadership. His experience spans KPMG, Oracle, Salesforce and Silicon Valley CMO roles across the US and Europe.
The consistent thread is an instinct for what comes next—and a commitment to making it commercially useful.
BCOMM
MBS
FCA
KPMG
ORACLE
SALESFORCE
SILICON VALLEY CMO
TRUSTED BY SENIOR LEADERS
"
We had a strong product, but were making it far too difficult for people to understand. Tony cut through the complexity and helped us explain, why the market should care.
David Cerasi - General Manager, iTradeDigital (IOM)
START WITH THE OPPORTUNITY
What could your business make possible?
Let's identify the opportunity, choose the right path and turn it into action.